SiSi Beltran

Join Launch St. Louis in welcoming SiSi Beltran to the Gateway to the Future summit posted 10/01/15

SiSi Beltran Headshot small Elizabeth “SiSi” Beltran was raised in Puerto Rico and came to St. Louis in 2000 to attend Washington University where she triple majored in International Business, Marketing and Romance Languages. She has spent the last 11 years at Build-A-Bear Workshop, focused on international marketing for the first 10 years and now, as the Director of Marketing Activation, on global marketing integration and execution for all Build-A-Bear Workshop stores in the world. She currently serves in different roles with Forest Park Forever, Washington University Olin Business School, United Way’s Multicultural Leadership Society and Casa de Salud. We caught up with SiSi to learn more about her involvement in our community! Read more below. 

Tell us about you…in 140 characters or less.

I grew up in Puerto Rico but am a product of an Oklahoman momma and Cuban padre.  Somehow figured out in college exactly what I wanted to do professionally and started doing exactly that 30 days after graduation.  My passion is taking products to new international markets and have been privileged to do that for Build-A-Bear Workshop for past 11 years.  I currently am the Director of Marketing Activation, ensuring we deliver an integrated marketing plan across all marketing channels and focusing in specifically on our retail stores. Not being a St Louis native, I feel it is key to focus on my community and doing my part to strengthen it however I can.  I’ve had the privilege of serving on multiple boards in the community and focus my energy on achieving shared goals through leveraging team strengths. (more…)